Art direction, design, concept, photo art direction.

To establish Wal-Mart as a holiday
gift resource, this campaign dramatically increased the historic level of in-store marketing. Using ornament shapes, holiday greens, the prominent display of gift items in overhead signage, and a tagline that made the objective explicit, “For Every Wish” delivered positive results in a down market for retail. Campaign was extended to the stores circulars, products, and packaging.